Attar or Itar is ‘concentrated perfume oils’, which in common language means, there is no presence of alcohol in them.
These oils are obtained from flowers, herbs, and spices. True attars are 100% pure and natural and there is no presence of any toxic chemicals.
This particular Attar has subtle flowery undertones with the essence of Khake Karbala aka soil of Karbala added to it to give it distinct eathy and natural aroma which feels very pleasant and not strong like usual attars.
The Attar market is huge in the middle-east and south Asian region, but they are now becoming gaining popularity on the western side of the world, especially in the USA, Canada, Australia, and European countries.